Movin’On by Michelin, the World Summit on Sustainable Mobility organized by C2 International, returns to Montréal for the second year, May 30 to June 1, 2018.
C2 International is a private, for-profit company licensed to use the brand and that benefits from C2 Montréal's experience to develop new services and markets. Profits generated by C2 International subsidize the C2 Montréal organization. C2 International does not benefit from any type of government support.
Three years later, it is clear that this strategy has been highly effective for C2 Montréal as it has increased the number of partnerships between C2 Montréal and foreign companies. Additional revenue deriving from partnerships and ticket sales make a world of difference – the Montréal ecosystem would not, by itself, be able to assume the costs incumbent to C2 Montréal.
C2 International benefits from C2 Montréal's brand awareness level and the expertise of its teams in promoting events other than C2 Montréal. However, the agreement struck by the two structures specifies that no event comparable to C2 Montréal may be produced or hosted in North America.
Furthermore, C2 International supports C2 Montréal on many levels, ensuring a viable financial situation by footing long-term leases, for example.
To ensure sound management, a range of mechanisms oversees the economic exchanges between C2 Montréal and C2 International.
For example, an independent committee of three finance experts is tasked with negotiating the structure of the agreement between both entities. A yearly audit is led to determine the accounting between both organizations, and an envoy from the C2 Montréal Board of Directors sits on the C2 International Board of Directors.
Promote C2 Montréal's know-how while ensuring the flagship event's financial stability.
A deal-maker, passionate builder and social business advocate, Richard oversees C2’s international development and mobilizes the brightest and most influential minds from a wide network of countries and industries. These efforts result in a unique ecosystem of partners engaging with C2 during its annual flagship event in Montréal as well as during events of varying scale abroad.
Prior to his journey at C2, Richard had accumulated more than 25 years of experience in operations, sales and corporate planning for various organizations, from governmental institutions to private corporations.
SPECIALTIES: BUSINESS GROWTH, INTERNATIONAL MARKETS, SOCIAL INNOVATION AND CORPORATE STRATEGIC PLANNING
As C2’s great visionary, Génifère holds the reins of the company’s creative process. The driving force behind the magic of C2, she weaves together artistry, showmanship and attention to detail to deliver truly unique “wow” moments. Génifère oversees the content and event programming for C2’s flagship conference as well as the design and execution of its international events. She also spearheads the company’s ongoing efforts to become the largest environmentally certified event of its kind.
Prior to joining C2, Génifère was the director of artistic and equestrian operations at equestrian entertainment company Cavalia.
SPECIALTIES: CREATION, CONTENT, ARTISTIC DIRECTION, PRODUCTION, CORPORATE ECO-RESPONSIBILITY
Anick’s strength is in linking great ideas to revenue. Her knack for understanding current and future partners’ business goals allows her to forge meaningful and lasting partnerships for C2.
After having acquired a marketing and economics degree at HEC Montréal, Anick spent five years as a co-entrepreneur in international real estate. She joined C2’s sales team in 2015 and quickly added business development and partnerships to her repertoire. Through her deals with tech and financial institutions such as IBM, Facebook, Element AI and RBC, she has elevated the partnership to new heights and has proven herself instrumental to C2’s broad local and international networks.
SPECIALTIES: INTERNATIONAL DEVELOPMENT, SALES STRATEGY, LEADERSHIP, MANAGING CHAOS
A brand and marketing executive with 15 years of experience, Julia has carved out a niche as a digital marketing thought leader and storyteller. As C2’s vice president of marketing and communications, she is responsible for growing the brand’s global audience across all channels, driving conversion and enhancing brand awareness and equity.
Julia began her career in media and publishing. As Canada’s very first multi-platform editor-in-chief, she paved the way for tremendous print, digital and social media growth in each of the brands she oversaw. She has created more than 120 magazine covers and launched several websites, apps and social media accounts.
SPECIALTIES: GROWTH STRATEGY, DATA-DRIVEN CONTENT, DIGITAL MARKETING
With over 20 years of experience in the production and entertainment industry, Yannick brings a deep skill set and passion to everything he does. He has lead productions across the globe, including in Kazakhstan, Shanghai, San Francisco and Milan for industry leaders such as Cirque du Soleil and 45 Degrees.
Yannick has worked with event powerhouses like Just for Laughs, Sensation Mode and the Montreal Outgames. He has a degree in Theatrical Production and is the founder of CYproduction Inc.
SPECIALITIES: LARGE-SCALE PRODUCTIONS, TECHNICAL DIRECTION, PRODUCTION, EVENT MANAGEMENT
Chris Cowley is a technology visionary and project manager with more than 12 years of experience leading enterprise projects and business transformations in the retail and manufacturing sectors. As C2’s vice president of digital innovation and technology, he’s been tasked with implementing C2 International’s strategic technology plan for growth and global expansion.
Chris kick-started his career when he was just 18 developing retail networks and national POS solutions, eventually leading to large-scale Business Intelligence initiatives, product development and complete technology tool designs. His consumer-centric point of view has allowed him to develop ideas and methods towards seamless technology integration for design and content enhancement, which makes him perfect for C2.
SPECIALTIES: IT, PROJECT MANAGEMENT, STRATEGIC DEVELOPMENT, TECHNOLOGY INTEGRATION
An international commerce school graduate with a thorough understanding of the corporate world’s inner workings, Linda gained a specialization in human resources by obtaining a Master’s degree.
Motivated by the dynamic, constantly evolving nature of the events industry, Linda is driven by the imperative for businesses to constantly reinvent and adapt themselves through creativity and agility.
At C2, she is in charge of managing the company’s talents and nurturing its culture. Her mission, as she explains it, is to make sure C2 offers its teams a stimulating workplace that helps employees reach their full potential and contribute to the company’s overall performance.
SPECIALTIES: TALENT MANAGEMENT, HUMAN RESOURCES, CORPORATE RECRUITMENT, LAW AND REGULATIONS, COMPANY CULTURE